In our daily life we constantly set goals, but not all goals are created or shared equally. Often in our jobs we are disappointed by leaders and institutions, not just because they may be bad or anti-ethical, but because they take us to the wrong goals.
The claimed venture capitalist John Doerr gives a TED Talk where he shows us how the "Objectives and Key Results" (OKR) method can lead us towards the right track to success and explains us what makes the difference. 
But, what is OKR? Born in the 70s and developed by the businessman Andrew Grove, OKRs (Objectives and Key Results) is management method, is based on a goal-setting system. Let's make it simple. The objectives are set, and stand for what wants to be achieved. They should be aligned and supported by the whole company, a collective commitment to truly stretch them. Key findings explain how to get there.  The OKR method has gained a great reputation thanks to companies like Google, MyFitness Pal, and Intel. 
Following Doerr's words, we can get on the right track if we can do and measure what really matters. "Truly transformational teams”—says Doerr—“combine their ambitions to their passion and to their purpose, and they develop a clear and compelling sense of why." 
Right goals for the right reasons. Let's discover deeply what really makes a difference through this TED Talk: https://www.ted.com/talks/john_doerr_why_the_secret_to_success_is_setting_the_right_goals/transcript