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Wright State University Spin-off Provides Digital Insight to Companies

Wright State University Spin-off Provides Digital Insight to Companies
Tuesday, 20 February 2018

Cognovi Labs [1] is a spin-off from Wright State University that focuses on artificial intelligence and behavioural science. The company boasts the ability to correctly predict results of votes (such as the UK Brexit vote and presidential elections) as well as support business in understanding consumer behaviour. [2] In order to do this, Cognovi uses what they call an “Emotion-based Artificial Intelligence” technology that is able to carry out predictive analytics using sentiments, emotions, and specific algorithms [3].

At the end of 2017, Cognovi correctly predicted, weeks ahead of the poll, the victory of the Alabama Senate Elections. They argue that this is due to the ability to following ‘consumers’ (in this case, citizens) emotional bonds with the candidate. The team defends the idea that they are also able to support businesses because they can judge human behaviour and intent based on the engagement and intensity of this engagement found on social media platforms. [4]

At the beginning of 2018, the company secured $2.3 million in seed funding to be able to continue to grow, expanding the team and refining their commercial product [5]. This means good things for the spin-off as it will be able to continue to apply its expertise to the commercial world around them.